Discover↗
Understand the business
Clarify the challenges, customers and objectives.
STRATEGY. CREATIVITY. GROWTH.
We are a growth partner helping brands grow
through marketing, with a focus on Asia.
BUSINESS PARTNERS




01 / WHO WE ARE
Beyond reaching audiences, we help businesses grow.
Lucid Trading connects web marketing and D2C expertise, supporting your journey from strategy to execution.
02 / OUR EXPERTISE
Connecting individual initiatives to a shared strategy, with support shaped around your business needs and stage of growth.
From channel selection to creative testing, campaign management and analysis, we shape advertising around your product, budget and objectives, including influencer initiatives.
Let’s talk ↗We clarify your challenges and priorities, then support strategy, production, execution and analysis as one connected process. Focused consulting is also available.
Let’s talk ↗Specialist EC and D2C knowledge, from brand planning to operations. Our approach draws on data analysis and the practical perspective gained through developing our own brands.
Let’s talk ↗03 / HOW WE THINK
Strategy has to move into action. Action has to move forward. We focus on the essentials of your business and learn through continuous improvement.
Discover↗
Clarify the challenges, customers and objectives.
Design↗
Connect strategy and creativity into actionable plans.
Activate↗
Use data to inform the next meaningful action.
OUR CORE MARKETS
Japan, China, South Korea, Thailand and English-speaking markets.
We help brands grow with marketing tailored to each market.
From Asia to English-speaking markets.
04 / OUR PURPOSE
Business growth can create positive change in society. We use the power of marketing to help that possibility reach further.
Keep moving forward.
Start with the facts.
Move with change.
Believe in possibility.
Focus on what matters.
05 / LEADERSHIP
We started out helping direct-to-consumer businesses grow through advertising and digital marketing. But growing a business and turning a profit have never been our only goals.
Of course, a company needs to earn a profit. We care just as much, if not more, about making a positive difference in society. Our mission is to make life easier for more people and give them reason to look to the future with hope.
We want to be capitalists who change the world for the better. As we see it, if an investor’s aim is to grow their money, a capitalist’s aim is to shape the future. We intend to create value by helping bring that future into being.
Through advertising and marketing, we help companies and brands grow. Each business can, in turn, set positive change in motion for others. We believe those changes, taken together, are what drive a brighter future.
Representative, Lucid trading
06 / COMPANY
LUCID
TRADING.
LET’S MOVE FORWARD.
You don’t need to have it all figured out.
Start by telling us about your business.